The Purpose-Driven Workforce Is 42 Million Strong and Growing

The report argues that purpose-oriented employees do better work, have higher well-being, stay in their jobs for longer and are better ambassadors for their employers. Organizations should therefore look to identify purposeful people and promote and retain them.

Sourced through Scoop.it from: www.fastcoexist.com

Increasingly we are speaking about the purpose-driven economy–and companies that "do good and do well" as a matter of industry leadership, inspired innovation, high engagement of people, and everyday operations. Now a new report raises an interesting question. How many purpose driven individuals are there in the typical workforce? The  new report puts numbers to the motives driving our daily toil. Twenty-eight percent of the U.S. workforce—42 million out of 150 million people—is purpose-oriented, while the rest, suggests the report, they’re just going to work every day.  With the help of NYU professors, this imperative report offers a baseline. Soon we will be able to track the growth in the purpose driven workforce. Why is this important? The report argues that purpose-oriented employees do better work, have higher well-being, stay in their jobs for longer and are better ambassadors for their organizations. 

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