Imagine a world of nine billion people with clean water, quality food, affordable housing and education, top-tier medical care, ubiquitous clean energy, dignified opportunity, thriving economies, and global peace and security. Now, how might we get there? In this challenge, we’re examining the role that business – one of the most powerful, transformative forces in our world – can play as a driver of innovation and greater prosperity. How can business become an agent of world benefit and shape our society, our environment and our economy in positive, sustainable ways? David Cooperrider invites you to explore one of the most exciting and important projects he has ever worked on. In partnership with IDEO (go to http://www.openideo.com) the Fowler Center for Sustainable Value at the Weatherhead School of Management, Case Western Reserve University is sponsoring the challenge. David shares several of the early inspirations behind the project and then invites you to collaborate and actively participate in the prototyping for a Nobel-like Prize for Business as an Agent of World Benefit.